Last week saw an unfortunate confluence of running and writing when a jogger was struck by a Metrobus in downtown DC. She was taken to the hospital in critical condition but is expected to recover. What intrigued me most about the press coverage of the accident were the headlines.
The DC area is suffering from Metro transit fatigue. We had the subway accident earlier this year that killed nine people. In 2007, four bus accidents resulted in the deaths of five pedestrians. The subway is overcrowded and seems to break down daily. And bus passengers have photographed drivers in various states of distraction. So transit operators are on a short leash with much of the public.
Most of the online headlines from the credible news sources used verbs like strikes or hits to describe the moment of impact. These are appropriate, neutral descriptors since so little was known about the accident in the immediate aftermath. But one news outlet already decided, within hours, who was at fault. NBCWashington said:
House Staffer Run Down by Metrobus
"Run down" is in whole different class than strikes and hits, carrying a much more aggressive connotation. It is more graphic, more violent, and it implies almost a sense of purpose by the driver. It only adds to the frenzy of those who have already lost faith in the DC public transit system.
To a city used to fatalities involving the Metro system, this fits into their worldview, confirming what they think they already knew about the operators (for the record, the jogger was wearing headphones and appeared not to be in the crosswalk). So it's no surprise that for those who already thought that the drivers were careless, this headline only adds fuel to the fire.
Of course, good persuasive writers use verbs that are subtly argumentative. For example, in the Senator Larry Craig case (he of the wide stance in the Minneapolis airport bathroom), the defense said that he merely "glanced" into the stall where the undercover officer was waiting, but the prosecution said he was "looking." The latter carries with it a sense of purpose.
The idea of verbs shaping perception reminds me of the famous Loftus and Palmer study from 1974. Participants watched videos of auto accidents and afterward were asked to estimate the speed of the cars. People were asked a variation of the question using one of these five verbs to describe the impact: smashed, collided, bumped, hit, and contacted.
Participants who were asked how fast the cars were going when they smashed into each other gave the highest estimate, followed by the order in the list above. Those who asked what speed they were going when they smashed into each other gave an estimate almost 10 mph faster than those who watched the same video and were asked how fast they were going when they contacted each other.
One week later, subjects who received the verb smashed were more likely than not to say yes to the question Did you see any broken glass?--even though there was no broken glass in the film. Loftus and Palmer wrote that "these results are consistent with the view that the questions asked subsequent to an event can cause a reconstruction in one’s memory of that event." (see complete study here).
While my Metrobus example is slightly different--people reading the headline with the verb phrase run down most likely did not witness the event--most DC residents probably have a preconceived notion of the safety of DC bus drivers. This verb confirms their view of the drivers and helps shape their perception of what happened on that street in downtown DC.
Oh, and a few safety tips. One, this is another reason why wearing earphones when running is unsafe. And two, the jogger had no identification and was a Jane Doe for hours until news outlets posted a physical description of her and someone recognized it. So always carry some form of ID when you run.
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